Join our Curl Coach team


How to become a Curl Coach in 4 easy steps

  • hands spray  product from a bottle
    step 1

    Become a Deva Product Pro

    Take the online module to become an expert on DevaCurl products and gain curl knowledge from home! Upon completion, add your new status to our Stylist Finder.

  • hands holding scissors trim brown curly hair
    step 2

    Curl Coach Online Training

    The Curl Coach training module expands upon the brand and product knowledge you learned as a Product Pro, plus helps to sharpen your presentation skills so you can deliver a strong message to your audience.

  • male hair stylist talks to curly hair woman in a chair
    step 3

    Audition Video & Interview

    In step 3, you will submit a 5-min audition video, showcasing what you’ve learned and why you want to become a Curl Coach. A successful audition submission leads to a live web conference interview.

  • hands using scissors to cut curly brown hair
    step 4

    Orientation & Event Preparation

    Congrats! You’ve made it! Now, we’ll take you through a 3-part orientation to prepare you for future Curl Coach events in both salon and retail environments.


Got questions? We’ve got the answers!