New(ish) Look. Same Deva!

We have an exciting update to share! In the coming weeks, you may spot some new “swag” on our packaging. We’re adding a new label that highlights that our products are dermatologist tested which confirmed them to be non-irritating, and that our products are formulated without:


Same Formulas You and Your Clients Love

Rest assured that our products are still the same trusted formulations you and your clients know and love, and they have always been dermatologist tested. The new label is just a reminder so you can continue to feel confident using our products with your clients.

Expert Curl Council logo

Supporting Your Expertise

As always, we're committed to making sure you, our amazing stylists, have the right tools and resources to help educate your clients on our products, why they’re effective and safe, and how best to use them. The new label also builds on other actions we’ve taken, including the creation of DevaCurl’s Expert Curl Council, which includes leading dermatologists, stylists and other experts focused on providing education on hair and scalp health to our community of users. We’ve also undertaken thorough reviews of our products, ingredients and testing to make sure what’s inside the bottle is safe for both curls and scalp so you can feel confident using and recommending our products.

Meet The Experts

Dermatologist Tested FAQ