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Blue-hued formula helps reduce warm/brassy orange tones on lightened or highlighted brunette curls
Smart Porosity Toning Technology helps equalize porosity for long-lasting, uniform toning
Leaves curls nourished, shiny, and vibrant
For lightened and highlighted wavy, curly and super curly hair
12 oz retails for $26
Keep in mind the texture is rich so be sure to spread evenly. Add a little water to help distribute it more easily through your curls and then scrub it in and scrub it out for thorough cleansing and more even toning.
You can purchase it through your sales representative.
Most curly hair is naturally brown, which tends to turn orange (or brassy) over time when lightened or highlighted. No-Poo Blue has a blue formula to counteract orange tones and is nourishing which makes it a great product for your color-treated curl clients.
Place No-Poo Blue next to other DevaCurl cleansers on the retail shelf so your clients can find it easily. Explore and download information from our marketing tools to educate your staff and clients on this great new toning cleanser.
Blue Lotus Flower = Aids in longevity of toning
Smart Porosity Toning Technology = Helps equalize porosity for more uniform toning
Smart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue provide more uniform toning.
The European Commission has indicated that Hexyl Cinnamal, Linalool, Citronellol, Limionene, Alpha- siomethyl Ionone, Methyl 2-octynote, Gerniol, Citral, AmylCinnamal are potential allergens and these are used in our No-Poo Blue fragrance. If you have a negative experience (e.g., irritation) that you think may be related to product use, you should stop using the product and contact a doctor or dermatologist if symptoms persist.
Each new DevaCurl product goes through extensive testing to ensure it meets strict quality and safety requirements before it is shipped to you, your salon, or favorite retailer. Our pre-market testing includes performance testing at our salon and on real customers; formula stability testing; microbiological challenge testing; human repeat insult patch testing (HRIPT); and ocular testing. Once a new product is approved for launch, we also perform either technical lab or consumer perspective testing to validate our performance claims.