On shelves 7/1/2020
Prep & Protect: Heat and UV protective formula with the Curl Memory Complex
Reduces styling damage by up to 55%!
Helps prevent damage from brushing, friction, manipulation, and heat up to 450 degrees.
8 oz retails for $28, 3 oz retails for $14
FlexFactor® is the ultimate Curl Flexibility™ product. Remember, diffused heat is still heat!
Melissa, Devachan Senior Colorist
These kits can be purchased through your sales representative.
Yes! FlexFactor® is top-notch, grade-A for styling enthusiasts! It reduces styling damage by up to 55%. Your clients will experience heat and UV protection with our Curl Memory Complex which helps all curl types spring back to life and helps prevent damage from brushing, friction, manipulation, and heat up to 450 degrees. We mean, what’s not to love?
Our Curl Memory Complex shields curls from damage and fortifies hair. When coupled with heat protection, this product helps seal the cuticle and shield curls from mechanical and heat damage.
It provides heat protection up to 450-degrees, plus naturally derived guar, which fills in cracks and holes in the hair shaft providing a slick, smooth, conditioning and zip ties split- end mending.
This product is meant to be used while pre-styling, not to refresh like DevaFresh®.
Apply FlexFactor® on wet curls, in sections before styling, to prep and protect curls prior to diffusing. Apply FlexFactor® on dry curls following a DevaCut Express, if you plan to refresh curls with product and heat.Educate your guests to maintain this level of protection at home, in between visits.
Educate your guests to maintain this level of protection at home, in between visits. FlexFactor® also helps prevent mechanical damage from brushing, harsh detangling, friction, and manipulation.
Other products in this line
This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture and shine. Use as a foundation to layer additional stylers.
Available sizes & retails:
5 oz, $20
16 oz, $40
Cut detangling time at the sink! This slip-enhancing formula with the Tangle-Release Complex melts away tangles to ease wash day and styling so tangle-prone curls are softer and more manageable.
Available sizes & retails:
12 oz, $28
32 oz, $60
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