Our New Hair Products for Experts

Our Newest Drops

As part of our professional community, we’re giving you the inside scoop on our latest products, exclusive tips, and sneak peeks at our up-and-coming innovations.

SCIENTIFICALLY-ROOTED, DERMATOLOGIST CO-DEVELOPED, AND STYLIST APPROVED.

As your needs have evolved, so have we. We are dedicated more than ever to being your clients’ go-to expert on the care and style of their waves, curls, and coils. Many of our formulas now have upgraded technology with added benefits to support Curl Flexibility™.

Devacurl Pro new hair products: CURLBOND™ PRO BOOST bottle

NEW

DevaDryer® + DevaFuser®

Give your clients more options when it comes to drying their curls! The NEW DevaDryer® features Curl Flexible Alternating Ionic Technology, giving curls more ways to express themselves.

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NEW KITS

For All Curl Types

THE CURL FLEXIBILITY™ LARGE KIT

Salon Intro Kit: Choose from any full-price Devacurl products, up to a total value of $1,880, to stock your salon with all the curl essentials. Plus, receive our DevaCurl Heart of Curls class FREE* to give you and your salon everything you need for great curl success.

For All Curl Types

THE CURL FLEXIBILITY™ SMALL KIT

Salon Intro Kit: Choose from any full-price DevaCurl products, up to a total value of $627, to stock your salon with all the curl essentials.

For All Curl Types

COLOR CARE & PROTECT KIT

Offer your clients a trailblazing trio that’s about to save the day by kicking brass to the curb (see ya later) in between their color services. Limited edition.

For All Curl Types

SCALP RESET & REFRESH KIT

Healthy-looking curls start at the scalp! Using scalp-specific products is essential to help your clients hydrate dry scalp and remove scalp buildup. Limited edition.

New Innovations

For All Curl Types

CURLBOND™

Your clients will love bonding with this collection. Fight damage. Our CurlBond™ products with the Patented CurlBond™ Complex re-coils damaged curls, softens, detangles, and works from the inside out to help re-link broken bonds, improve strength, seal split ends, and protect from future damage. Leaves curls healthy-looking and defined with frizz control and shine.

For All Curl Types

CURLBOND™ PRO BOOST

SALON EXCLUSIVE: This Re-Coiling In-Salon Treatment re-coils damaged curls and works from the inside out to re-link broken bonds in a quick 5-minute service.

For All Curl Types

The Essential Repair Starter Kit

Mini sizes. Maximum impact. Carefully curated for clients with damaged waves, curls, or coils, Featuring the Patented CurlBond™ Complex. These cleanse, condition, and repair treatment essentials help re-link broken bonds, improve strength, and protect from future damage.

For All Curl Types

Fragrance-Free & Hypoallergenic

Give your clients the high level-performance they love in a new way — fragrance-free and hypoallergenic! Formulated for those with sensitivities to fragrance, essential oils, dyes, or gluten OR those who prefer fragrance-free alternatives for curl care & styling.