Our Newest Drops

As part of our professional community, we're giving you the inside scoop on our latest products, exclusive tips from the academy, and sneak peeks at our up-and-coming innovations.

Featured Product

All of our products are inspired by our curl community and perfected in our salons, always made with nourishing, hydrating ingredients and designed to meet the unique needs of every curl type. See what's new!

DevaTwist box and towel
For all curl types


Perfect for clients looking to do other things while their curls dry, this anti-frizz microfiber towel wrap is the new hands-free, frizz-fighting, multitasking way to dry like a Deva.

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