For all curl types
Limited Edition Liter Kits
Limited edition liter kits include jumbo sizes of your clients’ favorite cleanser and conditioner plus a free full-size conditioner!
Our Newest Drops
As part of our professional community, we're giving you the inside scoop on our latest products, exclusive tips from the academy, and sneak peeks at our up-and-coming innovations.
Featured Product
All of our products are inspired by our curl community and perfected in our salons, always made with nourishing, hydrating ingredients and designed to meet the unique needs of every curl type. See what's new!
New and Now
For All Curl Types
DevaTwist™
Perfect for clients looking to do other things while their curls dry, this anti-frizz microfiber towel wrap is the new hands-free, frizz-fighting, multitasking way to dry like a Deva.
For All Curl Types
No-Poo Blue
A dream product for your color-treated curl clients! No-Poo Blue is a non-lathering, blue-hued cleanser that helps reduce brassiness with long-lasting, uniform toning and leaves curls nourished and vibrant.
For Curly and Super Curly Hair
SuperMousse™
This is big. Moisture-rich mousse gives curls that day 3 mega-volume clients love right on day 1, plus it moisturizes for a soft, no-crunch finish.
For All Curl Types
redefine your routine kits
Our new spring kits include a fun Deva case packed with complete 3-step regimens to support your clients on their transformation journeys.
For Curly and Super Curly Hair
DevaFresh
Extend your artistry and help clients keep their scalp and curls looking and feeling fresh between wash days.
For Curly and Super Curly Hair
High Shine
How curls do oil. Lightweight, silicone-free formula turns up the shine while turning down the frizz.