You Deserve a Reward
Join the Deva Pro Club + earn points on your quarterly purchases of $250 OR MORE with participating distributors! You'll earn points that can be used to redeem rewards like: electronics, DevaCurl education + more!
Deva Pro Club
Introducing our new salon loyalty program to recognize + reward our dedicated salons + stylists.
THE TIERS
Earn points + exclusive rewards. The more you spend, the more you earn.
Curl Members will receive 10 points per $1 spent
Curl Bosses will receive 20 points per $1 spent
CURLFRIENDS + BENEFITS
Your go-to curl products, now with Pro perks! Enroll to start earning today.